As an Analyst at Lux Research, Noa leads the Digital Health and Wellness Intelligence team, and contributes to the Wearable Electronics Intelligence. Noa conducts research on technological and market developments and focuses primarily on digital disease management, aging in place, safety, and wellness technologies.

Prior to Joining Lux Research, Noa worked as a Product Innovation Associate at athenahealth, where she led a cross-functional team that reacted to and assessed patient safety issues posed by the electronic medical record. In this role, Noa designed solutions to address identified issues and she also engaged with clients.

Noa received her B.Sc. in Biological Engineering from MIT, where she focused on regenerative medicine, drug delivery, and prosthetics.